Benefits of investing via a platform

Most investments today are placed via platforms. Fewer and fewer investors still invest directly with the fund managers - and for good reason - they are generally more expensive and offer less flexibility.

Platforms or fund supermarkets, as they are sometimes called, let you invest in and manage funds from dozens of different fund companies in one place.

They offer low charges, more choice and flexibility, less paperwork - and all this at no extra cost to you (in fact, you can make significant savings on your investments, see for yourself by clicking Charges via a Platform).

Indeed, their popularity is such that the vast majority of new Unit Trust/OEIC ISA investments are now arranged this way. They offer an easy and convenient way to invest in funds.

Being an intermediary not tied to any one provider, Elson Associates can offer a range of platforms. Our platform of choice is Aegon.

Invest via Aegon

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Invest via FundsNetwork

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You get the same benefits as investing with the fund companies, plus:

  • You can invest in 'clean' share class funds which tend to be significantly cheaper than the 'bundled' versions still offered by the fund management companies to direct investors
  • You can manage your funds online, and switch between funds for free
  • There is a significant reduction in paperwork - one consolidated statement covers all your fund supermarket investments
  • Your annual ISA allowance can be split between different fund managers (something you cannot do when investing direct)
  • You can consolidate your existing funds into a fund supermarket account using a free process called re-registration